Grow revenue with stronger commercial leadership and execution.
Bring Revenue Actions in when you need to build a stronger sales engine, get more from the team you already have, add senior leadership or win customers in a new market.
Start with the result you want. We work with your people, add what is missing and focus everything on moving it.
Put proven commercial experience behind your next revenue goal.
What do you need to hit your next revenue goal?
Get senior sales leadership now.
Strengthen the team, improve execution and make the commercial decisions that cannot wait.
Build a sales engine you can rely on.
Create pipeline consistently, give sellers a stronger way to win and stop making growth depend on founders, referrals or luck.
Get more revenue from the team you already have.
Increase conversion, shorten sales cycles, improve management, strengthen forecasting and raise sales productivity.
Win customers in a new market.
Find the right buyers, create pipeline, close early customers and prove where to invest next.
Add only what helps you hit the goal.
You may need senior commercial leadership.
You may need better systems around the team you already have.
You may need specialist expertise, RevOps, GTM engineering or additional execution.
You may need none of those things beyond James.
Start with what needs to happen.
Use your existing people wherever they are already the right answer.
Add Revenue Actions where it raises the standard or gets more done.
See how Revenue Actions worksUse them wherever they are already the right answer
Senior judgement · Leadership · Accountability
Senior judgement and leadership.
Strengthen the people already in place.
Bring more Revenue Actions capability when the result needs it.
Get more revenue from the sales investment you already make.
Series A software company
A Series A software company at $4.5m ARR already had a 15-person commercial team.
It was generating leads, but underperforming in pipeline conversion and deal velocity. The founder wasn't sure what was causing this.
Before. 17% win rate. 96-day sales cycle. Weak qualification. Slow deals. Low forecast confidence. Managers and sales reps spending too much time preparing information.
The work. Over 9 months, James led the commercial performance programme. The company worked with Revenue Actions to diagnose where the leakages were. Step by step, they improved market targeting, qualification, opportunity management, deal progression, forecasting, seller productivity, management cadence, RevOps and coaching, and installed an AI-enabled system to carry a significant amount of the supporting work.
Result. Win rate grew from 17% to 29%, the sales cycle fell from 96 to 72 days, and improved commercial performance generated approximately $6.2m additional ARR.
Start with the result you want.
Set the target
Decide what you want to grow, win, build or improve.
Find the constraint
Identify what is stopping you now.
Choose the change
Focus on what gives you the strongest route to the result.
Add what you need
Use your team, James, specialist expertise, systems or additional execution in the combination that makes sense.
Measure what moves
Keep what works and change what does not.
Make the team you already have stronger.
The work should leave your team stronger than it started.
Use senior commercial judgement where it changes the result.
James brings more than 20 years of B2B sales experience across leading revenue teams, building sales organisations, growing revenue, opening markets, winning enterprise business and improving sales performance.
Use that experience where it matters most.
That might mean leading the function, working alongside your CRO, coaching managers, getting into important deals, opening a new market or fixing a specific performance problem.
Our team of specialists can help with their skills where needed.
Tell us what you want to grow, win or fix.
Bring the revenue target, sales problem or market opportunity that matters now.
We will review your company before you speak so the conversation can start with the work.